Email vs. Social: Does There Have To Be A Vs.?

by Josh Nason, Inbound Marketing Manager for Dyn Inc.

This month, Josh Nason – Inbound Marketing Manager for Dyn Inc. – will discuss ‘Email vs. Social: Does There Have To Be A Vs.?’.

“Email marketing and social media are two awesome marketing methods attached at the hip, but yet far too many are wondering if one will kill off the other. It doesn't have to be that way as both can work together and help marketers not just survive, but thrive.”

Josh will talk about how both email and social can work together, why mobile is so powerful a tool that joins them together, and – in general – why email is alive and well in 2011.

Speaker Bio:

Josh Nason is the Inbound Marketing Manager for Dyn Inc., an infrastructure-as-a-service company in Manchester, NH, specializing in DNS and email delivery services.

View Josh’s full bio here: http://www.linkedin.com/in/nasonmedia

We will live-tweet at #HarvardSocial but you will need to pre-register laptops for wireless internet access: https://autoreg.fas.harvard.edu/

Lunch is allowed and BYO.

When:

Monday, March 21, 12:30 – 2:00 P.M.

Where:

Forum Room, Lamont Library (wheelchair accessible); the library requires a Harvard ID – visitors will need to pre-register (added to the library guest list) by contacting Michael Byrne or Nicholas Lamphere.

We hope to see you there!

Harvard University Social Media User Group

http://harvardsocial.posterous.com

http://twitter.com/HarvardSocial

Professional Social Networking

by Nicholas Lamphere, Multimedia/Web Developer | Social Media Consultant & Instructor, Harvard Human Resource’s Center for Workplace Development

This month, we will collaborate with the Harvard Staff Networking Group for a two-hour discussion on “professional social networking” – the first hour will be a brown bag lunch-and-learn on social networking tools and techniques, followed by a one-hour hands-on workshop (laptops recommended) for those interested in refining and maximizing their LinkedIn and Twitter accounts. It is strongly recommended you have a current LinkedIn account (and Twitter account, if interested) prior to the meeting.

Connect with Nicholas on LinkedIn: http://www.linkedin.com/in/nicholaslamphere

You will need to pre-register laptops for wireless internet access at https://autoreg.fas.harvard.edu/.

Lunch is allowed and BYO.

When: 

Monday, February 28, 12:00 – 2:00 P.M.

Where:

Forum Room, Lamont Library (wheelchair accessible); the library requires a Harvard ID – visitors will need to pre-register (added to the library guest list) by contacting Nicholas Lamphere.

We hope to see you there!

Harvard University Social Media User Group

http://harvardsocial.posterous.com

http://twitter.com/HarvardSocial

Harvard Staff Networking Group

http://www.linkedin.com/groups?about=&gid=2896242

LinkedIn is largely considered the most professional, business-oriented social networking platform currently in use. Launched in May 2003, LinkedIn reports more than 90 million registered users, with a new member joining every second. In addition to maximizing your personal profile to achieve success - career advancement, job searching, establishing yourself as a subject matter expert - LinkedIn also allows you to create (and join) Groups. Managing a Group provides owners additional opportunities to network and to create and promote their personal brand. Please find below resources for how to create and manage a LinkedIn Group:

• LinkedIn Learning Center | Group Management: http://learn.linkedin.com/group-management/
• '5 Ways to Get More from Your LinkedIn Group': http://blog.linkedin.com/2009/03/31/5-ways-to-get-more-from-your-linkedin-groups/
• "How to Really Use LinkedIn", Jan Vermeiren, (p. 128-136 cover Group management, although the book is highly recommended in its entirety)
  
• "Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand", Neal Schaffer, (p 160-172 cover Group management, although the book is also highly recommended in its entirety)
• Hubspot's 'How to Successfully Manage a LinkedIn Group': http://blog.hubspot.com/blog/tabid/6307/bid/5927/How-to-Successfully-Manage-a-LinkedIn-Group.aspx
  
• Mashable.com's '8 Tips for Managing a LinkedIn Group': http://mashable.com/2009/12/04/linkedin-groups/
• Hubspot's '5 Tips for Creating, Promoting and Managing a LinkedIn Group': http://bit.ly/5tipsLIgroup
• John Welsh's blog 'Top Ten Tips on How to Manage a LinkedIn Group': http://johnwelsh.wordpress.com/2009/01/05/top-ten-tips-on-how-to-manage-a-linkedin-group/
• eHow 'How to Create and Manage a LinkedIn Group': http://www.ehow.com/how_4579174_manage-linkedin-group.html
• eHow 'How to Manage a LinkedIn Group': http://www.ehow.com/how_4586372_manage-linkedin-group.html
  

Please feel free to comment with additional resources, and to join our LinkedIn Group: http://bit.ly/LI_HarvardSocial

Harvard University Social Media User Group

http://harvardsocial.posterous.com

http://twitter.com/HarvardSocial

The Science of Social Media

by Dan Zarrella – Author, Social Media Scientist at HubSpot

This month, Dan Zarrella – Author, Social Media Scientist at HubSpot – will discuss ‘The Science of Social Media’.

“I go to a lot of social media conferences and read a lot of social media advice and most of it is what I call ‘unicorns and rainbows.’ Stuff like ‘engage in the conversation’ or ‘hug your followers.’ It’s good sounding advice, and hard to disagree with – I’m not going to tell you to punch your customers in the face. The problem is that it’s not based on anything more substantial than what ‘feels right’ typically. I like to get beyond the unicorns and rainbows into the real data, the real science about why people behave the way they do online and how we as marketers can leverage that behavior.”

One lucky guest will receive Dan’s recently released “The Facebook Marketing Book”.

Speaker Bio:

Dan Zarrella is an award-winning social, search, and viral marketing scientist and author of two O’Reilly Media books: “The Social Media Marketing Book” and “The Facebook Marketing Book”. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

He has spoken at numerous conferences, including: PubCon, Search Engine Strategies, Iowatasmic, Convergence ’09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and Social Fresh Nashville, and he currently works as “The Social Media Scientist” at HubSpot.

View Dan’s full bio here: http://danzarrella.com/bio

We will live-tweet at #HarvardSocial09 but you will need to pre-register laptops for wireless internet access: https://autoreg.fas.harvard.edu/

Dan’s presentation will be recorded, and possibly streamed (details forthcoming). Lunch is allowed and BYO.

The Science of Social Media from HubSpot on Vimeo.

When:

Monday, January 24, 12:30 – 2:00 P.M.

Where:

Forum Room, Lamont Library (wheelchair accessible); the library requires a Harvard ID – visitors will need to pre-register (added to the library guest list) by contacting Michael Byrne or Nicholas Lamphere or by registering at http://harvardsocial09.eventbrite.com.

We hope to see you there!

Harvard University Social Media User Group

http://bit.ly/HarvardSocial

http://twitter.com/HarvardSocial

The Harvard University Social Media User Group meets monthly to discuss & demonstrate the variety, security, cost, implementation & uses of social media tools and the social web. In doing so, we hope to:

1. Educate the Harvard community on the variety, availability, security and cost of social media tools;
2. Demonstrate and discuss how and why these tools could be implemented in our everyday work environment; and,
3. Present successful case studies from across the University - and beyond - to showcase how social media tools can foster conversation, with pertinent solutions for business, pedagogical, training and communications needs.